Maria FernandaChavarriaBrand Strategy & Growth Portfolio
Bridging the gap between business strategy, and digital growth to build seamless end-to-end experiences.
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Hi, I'm Maria
But everyone calls me Nanda :)
Raised in Costa Rica and educated in business strategy at IE University and Babson College, I specialize in turning complex brand ideas into efficient operational systems.
I view business ecosystems through two core levers: brand strategy and process optimization. I help companies build seamless user experiences and streamline backend workflows so they can scale with precision. I've brought this approach to growing tech startups like Webel and UNIT 1, real estate at Beyond Campus, and Inenglish.
Off the clock: gym workouts, Pinterest mood boards, reading, and building new concepts.
Recent Work
A curated desktop of my recent projects. Click a folder to explore.
Today · 10:42 AM
my philosophy into action
I am deeply, non-negotiably customer obsessed because I know that if you aren't building with the user at the absolute center, nothing else will follow. Inside these folders, you won't find things done "just for the sake of doing them." You will see how I translate raw insights, data bottlenecks, and real research into built infrastructure that actually moves the needle.